Brand Director & Illustrator
Packaging design for Peruvian Chocolatier, Death by Xoko.
Project: Branding, Web and Digital Organizing
Agency: Point Blank Creative
Role: Art Director
Lead designer: Liam Davidson
The Act for Edmonton campaign was created ahead of Edmonton’s 2021 municipal election. The goal was to inspire progressive folx in YEG to vote. In order to do this, we aimed to rally and connect local activists to build out the local campaign infrastructure throughout its duration. We did this by building our email list, online presence, and overall awareness of the campaign.
The brand guidelines encapsulate Act 4 Edmonton and give the client clear instructions on how to use it successfully. This includes things like the colour palette, fonts, photo treatments and how to apply the brand to maintain a consistent visual language. The full guide can be viewed here.
Our patterns were created in all primary colours from our palette.
A sample of the Act For Edmonton website. The focus of the website was to grow, support, and engage our audience, both on the ground and digitally, and mobilize progressive voters during the election. Above is the home page banner and sign-on action and the take action content buckets.
A sample of our action pages.
In addition to the website and branding, we also worked on the organizing and growth of the Act4YEG social media presence. Above is a sample of some of the graphics created.