Brand Director & Illustrator
Project: Branding, Web and Digital Organizing
Agency: Point Blank Creative
Role: Art Director
Lead Designer: Vivian Tang
The Calgary’s Future campaign was created ahead of the municipal election with the goal of electing at least 8 progressive city council members. This campaign has been a huge success in Calgary with the election of 9 progressive city council members.
The CF logo in both colour and a dark version.
The CF brand guidelines were created to include the colour palette, fonts, patterns and examples of brand usage. We created rules around the minimum size for the wordmark as well as usage guidelines to maintain brand awareness across all applications. The full guide can be viewed here.
Above are samples from the Calgary’s Future website. The goal of the site was to create a hub for information on the candidate, issues, and various action pages for things like petitions and sending letters to MPPs. You can view the full site at calgarysfuture.ca.
A sample of the pattern and illustration style created for the brand identity.
Alongside the branding and website, we also did digital organizing for Calgary’s Future. This involved planning and creating content for the social and email calendars through the election period.